Friday, September 13, 2013

Is Your Company Ready For The 2013 Holiday Season?

Retail's top sale days are fast approaching....

  • Black Friday – Black Friday promotions
  • Cyber Monday – Cyber Monday flash sales
  • Green Monday – Christmas gift shipping deadline
  • Free Shipping Day – Christmas gift free shipping

Overall Holiday Trends
  • New site visits increased 32% during the 2012 holiday season compared to previous months, repeat visitors also increased 23% in the same timeframe
  • The conversion rate increased 0.4% from 3.5% to 3.9% during the holiday months
  • New customers increased by 49% during the holiday months, repeat buyers were up 33%

Mobile / Tablet
  • Mobile sessions increased 33% and tablet sessions increased 32% during the holiday season compared to previous months
  • Mobile sales were up 53% during the holiday season last year and accounted for 4.4% of all holiday season sales, tablet sales increased 48% and accounted for 14% of all sales
  • At a minimum, online retailers should prepare for one-third of their 2013 holiday traffic to come via mobile or tablet devices and one-fifth of sales to come from these devices

Call Robert at 954-533-7362 or email robert@randmarketing.com to learn how Rand Marketing can help!

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